Информационные войны в бизнесе и политике. Теория и методология

Информационные войны в бизнесе и политике. Теория и методология

Автор: В. В. Цыганов, С. Н. Бухарин

Излагаются основы теории и методологии информационных войн и их практические применения. Разработана система адаптивных механизмов и их упрощенных моделей — архетипов информационных войн. Комбинации этих механизмов и архетипов используются для анализа и проектирования комплексных систем управления информационными войнами в социально-экономических системах разной природы и масштаба — от предприятия и корпорации до государства и мирового сообщества. Анализируются архетипы и механизмы информационных войн в условиях глобализации. Разработана концепция интеллектуальных механизмов ведения информационных войн, основанных на самоорганизации и адаптации. Для государственных и политических деятелей, лидеров делового мира и средств массовой информации, ученых и специалистов в области управления, философии, экономики и социологии, профессорско-преподавательского состава и студентов социально-экономических кафедр вузов.

The Role of Social Capital in Development: An Empirical Assessment

The Role of Social Capital in Development: An Empirical Assessment

Автор:

Social capital can be defined as the institutions and networks of relationships between people, complemented by the attitudes, norms and values that underlie them. Based on a large volume of newly collected data from ten countries, this is the first book to provide a rigorous empirical testing of the link between social capital and economic development. The book documents the pervasive role of social capital in accelerating poverty alleviation and rural development, facilitating the provision of goods and services, and easing political transition and recovery from civil conflicts.

Luxury retailing in China

Luxury retailing in China

Автор:

ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China»s Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China»s luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People»s Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part.

ЛИНГВИСТИЧЕСКИЕ ОСОБЕННОСТИ ИСПАНСКОЙ РЕКЛАМЫ НА РАДИО

ЛИНГВИСТИЧЕСКИЕ ОСОБЕННОСТИ ИСПАНСКОЙ РЕКЛАМЫ НА РАДИО

Автор:

Данная книга посвящена изучению лингвистических особенностей испанской рекламы на радио на уровне фонетики, грамматики (морфологии, синтаксиса), лексики и стилистики. Таким образом, при рассмотрении рекламного радиообращения используется комплексный подход. Материалы и выводы данной работы могут быть использованы в курсах лекций по теоретической грамматике, лексикологии, стилистике, а также на практических занятих по испанскому языку и в переводческой деятельности. Собранный материал может быть применен в учебных курсах по культуре речи, межкультурной коммуникации, лингвокультурологии, лингвистике текста и психолингвистике, при составлении учебных пособий. Результаты исследования могут найти применение в области рекламного бизнеса, а также при переводе иностранной рекламы, адаптации зарубежных рекламных сообщений, проведении лингвистической экспертизы.

Tobacco Production And Marketing In Andhra Pradesh

Tobacco Production And Marketing In Andhra Pradesh

Автор:

The State of Andhra Pradesh accounts for about 50 per cent of the country’s tobacco growing ea and about 45 per cent of the ‘total production. About 95 per cent of the area and production of FOV tobacco in India is accounted for by Andhra Pradesh alone. The FCV variety of tobacco is primarily used for cigarette manufacture and earns substantial foreign exchange resources. Thus, the State of Andhra Pradesh has near monopoly in the cultivation of FCV tobacco and has an average annual production of about 594 million kg. Out of this, about 50 per cent is exported to various countries. Apart from FOV, natu, lanka and burley varieties of tobacco are extensively grow in Andhra Pradesh. Tobacco is one of the principal. non-food crops in Guntur, Prakasam and Nellore districts. Certain tracts of Krishna, West Godavari and Kharimnagar districts also have tobacco cultivation. Tobacco plays a significant role in the economy of the State. Apart from being the principal nonfood crops, tobacco cultivation provides employment to 1.5 lakh workers in curing, grading, and packing operations and another 15 thousand workers in the manufacturing industry in the State .

Marketing For Dummies, UK Edition, WHS Travel Edition

Marketing For Dummies, UK Edition, WHS Travel Edition

Автор:

Smart marketing techniques to get your business noticed Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time. Plan your marketing strategy and maximise your success make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan Create successful advertising and promotions explore your options for cost-effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online Expand online with the latest e-marketing tools spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking Connect with your customers create a brand identity, design eye-catching packaging, price your products to maximise your sales and provide first-class customer service Open the book and find: Up to date information on all the latest marketing innovations Clear guidance to help you plan your strategy Advice on making the seven Ps work for you Tools and techniques to maximise your marketing impact Information on using direct marketing and PR Guidance to help you stay on the right side of the UK data laws Top tips for saving money in marketing Learn to: Research your market and find out what your customers really want Choose the right marketing strategy for your business Prepare a practical marketing plan Use the latest marketing tools and techniques

Fashionable Childhood: Children in Advertising

Fashionable Childhood: Children in Advertising

Автор:

Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy’s special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children’s fashion is presented globally. With the market for children’s fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.